Wednesday, April 5, 2017

CLEAN EARTH: Organic Growth!

We like to think our organizations can run just like well-oiled machines, but that’s aiming too low.


Machine metaphors linger in business, from the clockwork universe to “cookie-cutter” management. But though machine metaphors were undoubtedly useful in the past, they’re wearing out.

We are coming to appreciate that business, and the economy as a whole, has more in common with a biological organism--a dynamic, interdependent system of living things that interact to produce a functioning stable whole. As Arie de Geus, the former head of global planning for Royal Dutch/Shell has put it: “Organizations are not national” Gain greater efficiency from your business by shaping policies, structures, and systems to reflect that it is made up of people, not machines.