Sunday, December 1, 2019

Clean Earth: Spread The Message


Leveraging Your Environmental & Social Commitments


Surveys show more U.S. citizens are joining the growing ranks of environmentally concerned consumers around the world, with high expectations that companies be good corporate citizens. As the green market grows exponentially, leveraging your environmental and social commitments will help you gain and keep market share. Being “on-message” in your marketing is crucial.

Start by sharing information with customers. Comprehensive product disclosure helps lead them through the maze of competing for product claims and educates them about the impacts of their wider consumption. Empower them to make more informed purchasing decisions--not only when it comes to your product category but in others as well.