Wednesday, April 1, 2020

Clean Earth | Teaching Aides

The size of the green market remains far smaller than what consumers’ stated environmental concerns indicate it should be. 

This is the problem--and also an opportunity. It suggests many people are unsure about how to translate their personal values to their consumption choices, and perhaps also less than convinced about the difference it makes.

Your staff plays a crucial role. They are at the front line in communicating the environmental performance of your business; they will reinforce the rest of your good work if they’re able to “talk green” with demanding customers. Invest in education and training and the benefits will flow.